HOW DOES voicepakistan USE COOKIES?

voicepakistan, together with our trusted partners, uses cookies in combination with other information we maintain for a number of purposes, including the following:

1. Essential and Functional Cookies: We use these cookies to enable certain online functionality including:

• accessing your information so we can provide you with customized content and experiences, or remember the last page you visited on the Services
• identifying returning users, registrants and subscribers and allow them to be presented with a personalized version of the site
• eliminating the need for returning users to re-enter their login details
• commenting on our sites
• maintaining your settings and authenticating your identity while you are logged in to the Services
• to support security measures and to assist in identifying possible fraudulent or abusive activities.

If you object to the use of essential and functional cookies please see here: How can users manage or opt out of cookies?

2. Analytical Performance and Measurement Cookies: We use these cookies to measure users’ behaviour to better develop our Services. By using analytics services provided by third parties such as Google Analytics and ComScore, we can analyze and measure which pages are viewed and how long for and which links are followed, and we can use this information to provide more content which is of interest. The data collected will generally be aggregated to provide trends and usage patterns for business analysis, site/platform improvement and performance metrics and to inform our advertising and marketing strategies. Our cookies, or the resulting analysis, can also be shared with our business partners. We also receive similar information about visitors to the sites of our group companies and other partners.

If you object to the use of analytical performance and measurement cookies please see: How can users manage or opt out of cookies?

3. Targeting or ‘Behavioural Advertising’ Cookies: We use these cookies to:

• deliver content and marketing communications tailored to your interests based on information from your visit;
• manage online advertising and revenue share arrangements. Our approved advertising partners, primarily Google (Doubleclick and AdSense), Magnite, Index Exchange, OpenX, Pubmatic, Criteo and GroupM use cookies together with web beacons to provide advertising to you and to enable us to manage our relationship with those advertisers by, for example, tracking how many unique users have seen a particular advertisement or followed a link in an advertisement;
• manage eCommerce activities via affiliate links and associated revenue share arrangements;
• measure general user behaviour across our sites and third party sites to build a profile based on users’ browsing patterns so that we and third parties can target advertising to users that will be more relevant to their interests. This means that if, for example, users visit a page with a review about a particular camera then the cookie will collect this information and we may target adverts for that camera to those users and, if users visit third party sites that are part of the same advertising network, those third parties may target adverts for that camera to those users;
• to create profiles that trusted third parties can buy to allow them to better target their advertising with more relevant content;
• display relevant advertising to you on other sites, based on your web search activity;
• keep track of the number of users who saw a particular ad or visited a
  particular page of one of our websites, analyse the effectiveness of our ads, and provide auditing, research and reporting for advertisers;

The trusted partners we work with in relation to targeting and behavioural advertising include third-party ad servers, ad agencies, technology vendors, providers of advertisement content, research firms and other companies that help us provide more effective advertising and offer you a more personalised experience. As your browser, app or device communicates with the third party’s servers, these companies can collect information, including your IP address, page header information, browser or device information, just as if you had requested their web page or used their apps directly.

We cannot control nor do we have access to any cookies placed on your computer by third party advertisers and sponsors.

If you object to the use of targeting and behavioural advertising cookies please
see How can users manage or opt-out of cookies?

4. Social Media Cookies: Cookies are also used when you share information using a social media sharing button on the sites. The social network will record that you have done this and may use this information about your visit to target advertising to you. We also market our own products and services on social media and use cookies to help with this. For example, we place a pixel on our sites that allows Facebook to place cookies on web browsers. When a visitor to our site who uses Facebook returns to Facebook, Facebook can identify them as part of a group of our site visitors and can serve them with marketing messages from us on our behalf.

The types of cookies used by these third parties and how they use the information generated by them will be governed by those companies’ privacy policies. If you object to the use of social media cookies please see here: How
can users manage or opt out of cookies?

5. Other Third Party Cookies: You may notice on some pages of our websites that cookies have been set that are not related to voicepakistan. When you visit a page with content embedded from a third party service provider such as YouTube, for example, they may set their own cookies on your device. voicepakistan does not control the use of these third party cookies and cannot access them due to the way that cookies work, as
   cookies can only be accessed by the party who originally set them. Please check the third party websites for more information about these cookies.

Some of our websites use Adobe Flash Player to deliver video and game content to users. Adobe utilise their own cookies, which are not manageable through your browser settings but are used by the Flash Player for similar purposes, such as storing preferences or tracking users. Flash Cookies work in a different way to web browser cookies; rather than having individual cookies for particular jobs, a website is restricted to storing all data in one cookie. You can control how much data, if any, may be stored in that cookie but you cannot choose what type of information is allowed to be stored. You can manage which websites can store information in Flash cookies on your device via the website storage settings panel on the Adobe website.

We also include web beacons in our emails to track the success of our marketing campaigns. This means that if you open an email from us we can see which of the pages of our websites you have visited. Our web beacons do not store additional information on your device but, by communicating with our cookies on your device, they can tell us whether our emails are opened and verify any clicks through to links or advertisements. They enable us to query whether users who do not open our emails wish to continue receiving them and to inform our advertisers in aggregate how many users have clicked on their advertisements within the email. We may also use this information for purposes including determining which of our emails are more interesting to users and for personalizing email campaigns.

If you object to the use of web beacons please see here: How can users manage or opt out of cookies?